Chrystie Heimert
About Chrystie Heimert
Chrystie Heimert serves as the VP of Communications, Impact & Partnerships at Tractor Beverage Co., where she has worked since 2023. With a diverse career spanning multiple organizations, she has held significant roles in communications and public relations across the United States.
Work at Tractor Beverage Company
Chrystie Heimert serves as the Vice President of Communications, Impact & Partnerships at Tractor Beverage Company since 2023. In this role, she focuses on enhancing the company's communication strategies and fostering impactful partnerships. Her tenure at Tractor Beverage began with a previous position as a Communications Consultant in 2022, where she contributed for five months. The company operates across Idaho and Denver, reflecting her involvement in diverse regional initiatives.
Previous Experience in Communications
Chrystie Heimert has held various significant roles in communications throughout her career. She worked at Nike Communications as an Account Supervisor from 1987 to 1991 in New York City. Later, she served as the Director of Public Relations at Ben & Jerry's Homemade, Inc. from 1999 to 2005 in the Burlington, Vermont Area. Her experience also includes being the VP of Global Communications at lululemon from 2014 to 2017 and the Sr. VP of Audience + Community at Vermont Public from 2017 to 2022.
Educational Background
Chrystie Heimert earned a Bachelor of Arts degree in English Language and Literature from Goucher College, where she studied from 1979 to 1983. This educational foundation has contributed to her extensive career in communications and public relations across various industries.
Advocacy and Environmental Engagement
Heimert is known for her commitment to environmental advocacy. She participated in a notable 'green carpet' photo opportunity with the Lorax, emphasizing her dedication to ecological issues. Additionally, she engaged in ice cream-fueled protests in Washington, D.C., which led to the arrest of at least two founders, showcasing her active involvement in social causes.
Beliefs and Values
Chrystie Heimert believes in the potential of business as a catalyst for meaningful change. Her focus areas include climate change, toxin protection, and women's reproductive healthcare. This belief drives her work and advocacy efforts, aligning with her professional roles in various organizations.