Gus Rios Raggio
About Gus Rios Raggio
Gus Rios Raggio serves as the Senior Vice President of Marketing at Tractor Beverage Co. since 2023, bringing extensive experience from leading roles at major companies like The Coca-Cola Company and PepsiCo, where he specialized in brand management and multicultural marketing.
Work at Tractor Beverage Company
Gus Rios Raggio serves as the Senior Vice President of Marketing at Tractor Beverage Company. He has held this position since 2023, contributing to the company's marketing strategies and initiatives. His role is based in Dallas, Texas, and includes remote work capabilities.
Previous Experience in Marketing
Prior to joining Tractor Beverage Company, Rios Raggio accumulated extensive experience in the marketing sector. He worked at The Coca-Cola Company as Director of Marketing and Customer Engagement for myCoke.com from 2021 to 2023. His tenure at PepsiCo included various roles such as Sr. Brand Manager for Lay, Ruffles, Wavy & Poppables, and Sr. Customer Marketing Manager, among others, spanning over a decade.
Education and Expertise
Gus Rios Raggio graduated with a Bachelor of Science degree from Texas A&M University, specifically from the Dwight Look College of Engineering, achieving the distinction of graduating with honors. He completed his high school education at Strake Jesuit College Preparatory. His educational background supports his expertise in digital marketing, brand management, and product innovation.
Background in Multicultural Marketing
Rios Raggio has a strong background in multicultural marketing, having worked with notable brands such as Maseca, Mission, and Guerrero. His experience reflects a commitment to understanding diverse consumer needs and tailoring marketing strategies accordingly. He has also contributed to sports and entertainment marketing for major brands like Coca-Cola and Pepsi.
Achievements in Strategy and Innovation
Throughout his career, Gus Rios Raggio has demonstrated a proven track record in strategy formulation and deployment across high-profile brands. His roles have often focused on digital marketing and promotions development, showcasing his ability to drive brand growth and innovation within the competitive landscape of consumer goods.