Justin Herber
About Justin Herber
Justin Herber serves as the Chief Brand Officer at Tractor Beverage Co. since 2021, bringing extensive experience in brand development and marketing from previous roles at various companies including TOMS and United Talent Agency.
Work at Tractor Beverage Company
Justin Herber serves as the Chief Brand Officer at Tractor Beverage Company, a position he has held since 2021. In this role, he has played a significant part in the company's growth, contributing to its recognition as one of the fastest-growing companies in the world. His leadership has been instrumental in transforming Tractor Beverage from a small team of four into a major industry disruptor. Prior to this role, he was a member of the Board of Advisors for Tractor Beverage from 2015 to 2021.
Education and Expertise
Justin Herber studied Fine Art at Pepperdine University, where he earned his Bachelor’s degree from 1997 to 2001. His educational background in fine arts complements his extensive experience in brand development and marketing. He has a unique approach to brand development that emphasizes customer empathy and observational consumer experience, allowing him to create compelling narratives and dynamic visuals.
Background in Entertainment and Media
Justin Herber has a diverse background in the entertainment and media industry. He worked at United Talent Agency as a Screenwriter and Executive Producer from 2012 to 2018. His experience also includes roles as a Creative Producer at Sway Studio and Zoic Studios, as well as a Creative Assistant to Michael Bay at Bay Films. He has collaborated with notable figures such as Steve Jobs and Annie Leibowitz, showcasing his extensive network and influence in the industry.
Career Progression and Roles
Over the years, Justin Herber has held various significant positions in brand strategy and creative direction. He served as the Executive Creative Director at Fullscreen from 2018 to 2019 and as Vice President of Creative Strategy at Another from 2019 to 2021. His role as Creative Director at TOMS from 2010 to 2016 involved overseeing brand and video creative strategies, further solidifying his expertise in brand marketing.
Achievements in Brand Development
Throughout his career, Justin Herber has made notable contributions to brand development and marketing strategies. His work has led to the successful transformation of brands and recognition in the industry. His collaborative efforts with high-profile individuals and his innovative approach to brand storytelling have positioned him as a key player in the marketing landscape.