Peter Mascarenas
About Peter Mascarenas
Peter Mascarenas serves as the Senior Regional Manager for the West at Tractor Beverage Co. He has over 25 years of experience in sales management across various companies, including Diamond Crystal Brands and General Mills, and possesses strong relationships in the Southern California and Southwest markets.
Work at Tractor Beverage Company
Peter Mascarenas currently serves as the Senior Regional Manager for the West at Tractor Beverage Company. In this role, he is responsible for overseeing sales operations across the Western states. He has been with the company since 2022, contributing to strategic initiatives aimed at enhancing market presence and driving revenue growth.
Previous Experience in Sales Management
Prior to his current position, Peter Mascarenas held various sales management roles. He worked as the US Western Zone Sales Director at Diamond Crystal Brands from 2017 to 2021. Before that, he served as the Regional Sales Manager for FS West at Sabert Corporation for one year, and as the Regional Category Manager at The Kraft Heinz Company for 15 years. His extensive experience spans over three decades in the food and beverage industry.
Education and Expertise
Peter Mascarenas studied at California State University, Fullerton, where he earned a Bachelor's degree in Communication and Psychology from 1984 to 1988. He also attended Cypress College, achieving an Associate of Arts in General Studies from 1984 to 1986. His educational background supports his expertise in sales and relationship management within the Southern California and Southwest markets.
Sales Achievements and Performance
Throughout his career, Peter Mascarenas has demonstrated a strong sales performance. He leads sales efforts in one of his company's top five largest volume regions, generating over $14 million in sales. He has consistently achieved over 100% target success in new product sales for more than five consecutive years, focusing on products that meet customer needs while also ensuring higher profit margins.
Market Relationships and Knowledge
Peter Mascarenas possesses extensive knowledge and well-established relationships in the Southern California and Southwest markets. His professional network includes brokers, distributors, and major regional chain accounts, which enhances his effectiveness in driving sales and market penetration.