Rachael Goodrich
About Rachael Goodrich
Rachael Goodrich serves as the VP of Sales, East at Tractor Beverage Co. in Richmond, Virginia, where she has worked since 2021, bringing extensive experience from previous roles at PepsiCo, The Coca-Cola Company, and other companies in the food and beverage industry.
Work at Tractor Beverage Company
Rachael Goodrich serves as the Vice President of Sales, East at Tractor Beverage Co. since 2021. In this role, she is responsible for managing broker relationships to ensure superior customer service and long-term success for pouring partners. Goodrich oversees key distributor headquarters and operational company relationships, focusing on business development and strategic sales within non-commercial business segments. She emphasizes field support and ongoing team collaboration as critical components of her responsibilities.
Previous Experience in Sales Management
Prior to her current position, Rachael Goodrich held various roles in sales management across multiple companies. She worked at PepsiCo in several capacities, including Senior Sales Manager for Foodservice and Senior Global Account Manager. Her experience also includes positions at The Coca-Cola Company, where she served as Business Development Manager II and Sales Associate. Additionally, she was the Head of Sales NA, Foodservice at Upfield and held the role of VP of Foodservice & Ecommerce at Maple Hill.
Educational Background
Rachael Goodrich earned her Bachelor of Science in Business Administration and Management from The University of Kansas, completing her studies from 1994 to 1998. She furthered her education by obtaining a Master of Business Administration (MBA) from Virginia Commonwealth University - School of Business, where she studied from 2010 to 2012. This educational foundation supports her extensive career in sales and business development.
Entrepreneurial Ventures
In addition to her corporate roles, Rachael Goodrich is the Founder of The Alternative Foodie, a position she has held since 2020. This venture reflects her commitment to exploring innovative approaches within the food and beverage industry. Her entrepreneurial efforts complement her extensive experience in sales and management.
Career Progression in the Food and Beverage Industry
Rachael Goodrich has built a diverse career in the food and beverage industry, beginning her journey at The Coca-Cola Company as a Sales Associate. Over the years, she progressed through various roles, including Area Manager and Key Account Executive at MillerCoors. Her career includes significant contributions to companies like Amplify Snack Brands and Wandering Bear Coffee, showcasing her expertise in foodservice and ecommerce.