Aditya Kumar
About Aditya Kumar
Aditya Kumar is an SEO Lead with extensive experience in digital marketing and search engine optimization. He currently leads a team at Tractor Junction, where he has significantly increased organic traffic and improved website performance.
Current Role at Tractor Junction
Aditya Kumar serves as the SEO Lead at Tractor Junction since 2022. In this role, he has successfully increased organic traffic from 0 to 15,000 sessions per day within 8 months. He leads a team of 12 SEO professionals and 6 content writers, focusing on optimizing the website's performance. His responsibilities include resolving technical issues related to indexing and crawling, optimizing Core Web Vitals and Page Speed, and implementing strategies that have resulted in over 50% month-over-month growth in organic traffic.
Previous Experience in SEO and Digital Marketing
Aditya has extensive experience in SEO and digital marketing, having worked in various roles across multiple organizations. He was a Search Operations Specialist at ByteDance for 2 months in 2020 and served as Senior Manager - Digital Marketing at Eli India from 2020 to 2022. His previous positions include SEO Expert at Tay Consultant Ltd. in 2019, SEO Manager at OYO from 2019 to 2020, and Sr. Executive - SEO at PropTiger Realty Pvt Ltd from 2013 to 2015. He also worked as Senior Officer - SEO at The Economic Times for a year.
Educational Background
Aditya Kumar completed his education at Tulsi Ram Maheshwari Public School, where he studied Junior High/Intermediate/Middle School Education and achieved his 10th grade. He furthered his education at Kalka Institute of Research and Advanced Studies, Meerut, where he studied Computer Programming, Specific Applications, and earned a Bachelor of Computer Applications (BCA) from 2007 to 2010. He also studied Science, Technology, and Society at Tulsi Ram Maheshwari Public School, achieving Intermediate from 2006 to 2007.
Key Achievements in SEO
During his tenure at Tractor Junction, Aditya Kumar achieved significant milestones in SEO performance. He successfully reduced the bounce rate from organic traffic from 70% to 32% within 3 months by recommending changes in page design and website architecture. Additionally, he optimized the crawl budget and added new pages for better targeting, contributing to the overall growth and efficiency of the website's SEO strategy.