Divyani Khanna
About Divyani Khanna
Divyani Khanna is a Demand Generation Manager currently working at Trademo in Gurugram, India. She has extensive experience in demand generation and marketing, having held various roles at companies such as Exotel, Ameyo, and HT Media Ltd.
Current Role at Trademo
Divyani Khanna serves as the Demand Generation Manager at Trademo, a position she has held since 2023. In this role, she focuses on developing and executing demand generation strategies to enhance lead acquisition. She collaborates closely with data researchers to continuously expand the campaign database, ensuring a robust pipeline for marketing initiatives. Additionally, she prepares weekly reports to track and analyze campaign performance, providing insights for future strategies.
Previous Experience at Exotel
Prior to her current role, Divyani worked at Exotel as the Lead-Email Marketing from 2022 to 2024. During her tenure, she was responsible for managing email marketing campaigns and optimizing communication strategies to improve engagement. Her role involved analyzing campaign metrics to refine approaches and maximize effectiveness.
Background in Demand Generation
Divyani has a solid background in demand generation, having worked at Ameyo in various capacities. She started as a Demand Generation Associate in 2021, where she contributed for five months. She then progressed to Senior Associate Demand Generation, serving for one year until 2022. Her responsibilities included creating and managing a communication calendar across multiple marketing channels, such as Email, LinkedIn, and WhatsApp.
Early Career at HT Media Ltd and Vidya Bhavan School
Divyani began her career as a Business Development Executive at HT Media Ltd in 2019, where she worked for four months. Following this role, she served as an Administrator at Vidya Bhavan School from 2017 to 2019. These positions provided her with foundational experience in business development and administrative functions.
Education and Qualifications
Divyani Khanna studied at Mahatma Jyotiba Phule Rohilkhand University (MJPRU) in Bareilly, where she achieved a Bachelor of Commerce (BCom) and a Master of Commerce (MCom). Her educational background has equipped her with the knowledge and skills necessary for her roles in marketing and demand generation.