Ignacio Varas Melo
About Ignacio Varas Melo
Ignacio Varas Melo is a Senior Content Marketing Manager at TRAINFES, where he has worked since 2022. He has extensive experience in content management and digital marketing, having held various roles in companies such as Product Of the Year - Chile and Mundoprofes.com.
Current Role at TRAINFES
Ignacio Varas Melo serves as the Senior Content Marketing Manager at TRAINFES since 2022. In this role, he leads initiatives to enhance the brand's digital presence, including the creation and development of a new website. He manages corporate partnerships and maintains direct relationships with clients across various business models, including B2B, B2C, and B2B2C. Ignacio oversees branding and corporate identity initiatives, ensuring consistency in the brand's messaging and visual representation.
Previous Experience in Content Management
Prior to his current position, Ignacio worked at Product Of the Year - Chile as a Content Manager from 2021 to 2023. He also held the role of Key Account Manager at the same organization from 2023 to 2024. His experience includes working at Mundoprofes.com as a Digital Marketing Consultant from 2020 to 2021, where he provided strategic marketing advice. Additionally, he served as a Community Manager at Trenza from 2015 to 2016, contributing to brand engagement and online presence.
Educational Background in Marketing
Ignacio studied at Universidad del Pacífico in Chile, where he focused on Marketing and Creativity. He completed his studies from 2009 to 2013, earning the title of Publicista. This educational background has equipped him with the skills necessary for his roles in content marketing and digital strategy.
Early Career and Initial Roles
Ignacio began his career in 2014, working as a Practicante como Director de Arte at Grupo B&L for three months. He also gained experience as a Supervisor Team Verano at Distribucion y Excelencia S.A. during the same year, where he worked for 11 months. These early roles provided him with foundational skills in art direction and team supervision.
Contributions to TRAINFES
At TRAINFES, Ignacio is responsible for the continuous improvement of content strategies for digital marketing. He handles advertising, digital marketing, and public relations agencies, along with budget management. His role also includes planning and developing corporate events, as well as creating merchandising and corporate clothing, contributing to the overall branding and marketing efforts of the organization.