Allison Bettin
About Allison Bettin
Allison Bettin is a Content Strategist at TrainingPeaks, where she has worked since 2021. She holds degrees in Journalism and International Relations, and has experience in various writing and marketing roles across the United States and Japan.
Work at TrainingPeaks
Allison Bettin has been serving as a Content Strategist at TrainingPeaks since 2021. In this role, she focuses on developing and implementing content strategies that enhance user engagement and support the company's goals. Prior to her current position, she worked as a Content Editor at TrainingPeaks for eight months in 2021. Her experience in both roles contributes to her understanding of content development within the fitness and training industry.
Education and Expertise
Allison Bettin holds a Bachelor of Journalism (B.J.) from The University of Hong Kong, where she also completed a second major in Geography from 2012 to 2015. Additionally, she participated in a Student Exchange Program at Waseda University from 2014 to 2015. Earlier, she studied International Relations and Affairs at The George Washington University for one year in 2009. This diverse educational background provides her with a broad perspective in content strategy and journalism.
Background
Allison Bettin has a diverse professional background that spans various roles in content creation and strategy. She began her career in Tokyo, Japan, working at Paradigm as a Copywriter and Journalist from 2014 to 2015. She later transitioned to freelance writing with The Creative Group in the Greater Denver Area from 2018 to 2021. Additionally, she has experience in sales and marketing as a Sales and Marketing Specialist at Sutcliffe Vineyards and as a Senior Associate at CRU Food & Wine Bar.
Professional Experience
Throughout her career, Allison Bettin has held multiple positions that showcase her skills in writing and content strategy. After her initial roles at Paradigm, she worked as a Freelance Writer for three years, honing her craft in various writing formats. Her experience at TrainingPeaks further solidified her expertise in content editing and strategy. Currently, she continues her work as a Columnist at Paradigm, where she has been contributing for nine years.