Ben Crookston
About Ben Crookston
Ben Crookston serves as the Vice President of Product at TrainingPeaks and TrainHeroic, where he specializes in culture design, talent development, and maximizing the potential of coaches. With a background in education and a strong foundation in principle-based decision making, he employs agile practices and OKRs to enhance cross-functional development.
Work at TrainingPeaks
Ben Crookston serves as the Vice President of Product at TrainingPeaks, a position he has held since 2021. In this role, he focuses on product development and strategy, utilizing his expertise in principle-based decision making and opportunity mapping. His work involves implementing OKRs and agile practices to enhance cross-functional collaboration. Crookston aims to maximize the potential of coaches to positively impact athletes on a global scale.
Work at TrainHeroic
In addition to his role at TrainingPeaks, Ben Crookston is the Vice President of Product and Founder at TrainHeroic, where he has worked since 2011. His responsibilities include overseeing product development and fostering a culture of innovation within the organization. Crookston's focus on talent development and culture design contributes to the company's mission of empowering coaches and athletes.
Education and Expertise
Ben Crookston holds a Bachelor of Arts degree in English and Business Administration from the University of San Diego, which he completed from 2005 to 2008. He furthered his education by earning a Master of Arts in Teaching with a focus on Secondary English from National Louis University between 2009 and 2011. His academic background supports his expertise in principle-based decision making, opportunity mapping, and talent development.
Background in Education
Before transitioning to product management, Ben Crookston gained experience in education. He worked as a Corps Member at Teach For America from 2009 to 2011, where he contributed to educational initiatives. Additionally, he served as a Junior and Senior AP English Teacher at Perspectives Charter Schools for 11 months in 2010-2011. His background in education informs his approach to culture design and storytelling in brand management.
Achievements in Brand Management
Ben Crookston engages in storytelling and brand identity as part of his brand management efforts. His focus on culture design and talent development within teams enhances organizational effectiveness. By leveraging his skills in opportunity mapping and principle-based decision making, he aims to create impactful brand experiences that resonate with coaches and athletes.