Michelle Hiland
About Michelle Hiland
Michelle Hiland is an Email, In-app and Mobile Marketing Manager at Trainingpeaks, with a background in marketing, data analysis, and instructional design. She holds a Bachelor of Science in Business Administration from the University of Colorado Boulder and has experience in various roles across multiple companies, specializing in storytelling and analytics.
Current Role at TrainingPeaks
Michelle Hiland serves as the Email, In-app and Mobile Marketing Manager at TrainingPeaks, a position she has held since 2017. In this role, she focuses on developing and executing marketing strategies that enhance user engagement across various digital platforms. Her responsibilities include crafting targeted email campaigns and optimizing in-app messaging to improve customer retention and satisfaction.
Previous Experience in Marketing and Data Management
Prior to her current role, Michelle worked at Mtn. Dog Media, LLC as Marketing Manager from 2015 to 2017, where she oversaw marketing initiatives and contributed to brand development. She also held a position at Transfirst as a Portfolio Operations-Pricing Management and Data Specialist from 2013 to 2015, where she managed data analysis and pricing strategies. Her experience in these roles has equipped her with a strong foundation in marketing and data-driven decision-making.
Educational Background in Business Administration
Michelle earned her Bachelor of Science degree in Business Administration with a focus on Management and Physiology from the University of Colorado Boulder. She attended the university from 2006 to 2011, where she developed a comprehensive understanding of business principles and management strategies. This educational background supports her current marketing efforts and analytical skills.
Early Career and Research Experience
Michelle began her professional journey as a Research Assistant at the Undergraduate Research Opportunities Program in 2011, focusing on Venture Capitalist Analysis in Madrid, Spain. She also gained experience as a Junior SAP Instructional Designer at Platinum ERP, Inc. for four months in 2012. These early roles provided her with valuable insights into research methodologies and instructional design.
Skills in Communication and Competitive Mindset
Michelle possesses strong written and verbal communication skills, which she utilizes to lead and inspire teams. Her competitive mindset, developed through participation in trail races, influences her approach to overcoming challenges in her professional life. This combination of skills and mindset contributes to her effectiveness in marketing and team leadership.