Cameron Innes
About Cameron Innes
Cameron Innes is a Senior Mobile Marketing Manager at Trainline, where he has worked since 2021. He has a background in mobile marketing and social media management, with previous roles at Trainline, Ultimate Fan Live, and CrowdScores.
Current Role as Senior Mobile Marketing Manager
Cameron Innes serves as the Senior Mobile Marketing Manager at Trainline, a position held since 2021. In this role, he focuses on developing and implementing mobile marketing strategies to enhance user engagement and acquisition. His responsibilities include overseeing mobile campaigns and optimizing performance across various platforms.
Previous Experience at Trainline
Prior to his current role, Cameron worked at Trainline as a Mobile Marketing Manager from 2019 to 2021 and as a Mobile Marketing Specialist from 2018 to 2019. During his tenure, he contributed to mobile marketing initiatives and played a key role in user acquisition efforts, utilizing various marketing channels.
Background in Marketing
Cameron's marketing career includes positions such as Social Media Manager at Ultimate Fan Live from 2015 to 2016 and Marketing Executive at CrowdScores from 2016 to 2018. He also worked as a User Acquisition Specialist at UFL for a brief period in 2018. His experience spans social media management and user acquisition strategies.
Education and Expertise
Cameron studied Sociology at the University of Nottingham, achieving a 2:1 degree from 2011 to 2014. He has expertise in crafting Customer Relationship Management (CRM) strategies and developing App Store Optimization (ASO) strategies to improve app visibility. Additionally, he leverages various ad platforms, including Facebook, Twitter, Snapchat, Google UAC, and Apple Search Ads for mobile user acquisition.
Early Career Development
Cameron's early career includes a role as a Social Media Intern at Ultimate Fan Live in 2015, where he gained foundational experience in social media marketing. This initial exposure contributed to his subsequent roles in marketing and user acquisition, shaping his professional trajectory.