Chloe Smith
About Chloe Smith
Chloe Smith is a Senior Product Designer with a decade of experience at thetrainline.com, where she specializes in designing for conversion rate optimization. Her career includes roles at Havas EHS, Warner Music Group, HeathWallace, DigitasLBi, and Nielsen Media Research, working with notable clients such as Tesco and Honda.
Work at Trainline
Chloe Smith has been employed at Trainline since 2014, serving as a Senior Product Designer for a decade. In her role, she has contributed to the design of a responsive site catering to both UK and EU markets. Notably, she redesigned the search results screen to enhance scalability for future features and company initiatives. Her work focuses on improving user experience and conversion rates.
Previous Experience in User Experience Design
Prior to her current position, Chloe Smith held various roles in user experience design. She worked as a User Experience Architect at Havas EHS in London from 2011 to 2012 and at DigitasLBi from 2013 to 2014. Additionally, she served as an Information Architect at HeathWallace for 10 months in Reading, United Kingdom, from 2010 to 2011. Her experience includes collaborating with notable clients such as Tesco, Honda, and Lloyds.
Internship at Warner Music Group
Chloe Smith completed a Digital Marketing Internship at Warner Music Group in 2010, where she worked for four months. This role provided her with foundational experience in the digital marketing landscape, contributing to her overall expertise in product design and user experience.
Education and Expertise
Chloe Smith studied at Solent University, where she earned a degree in Media Culture & Production from 2006 to 2009. Her educational background, combined with her professional experience, has equipped her with a specialization in designing for conversion rate optimization. She focuses on generating and designing solutions based on data-driven hypotheses.
Early Career at Nielsen Media Research
Chloe Smith began her career as a Data Coordinator at Nielsen Media Research, where she worked for one year from 2005 to 2006. This early experience provided her with insights into data management and analysis, which she later applied in her design work.