Dan Taylor Edwards
About Dan Taylor Edwards
Dan Taylor Edwards serves as the Director of Performance Marketing at Trainline Plc, contributing to the executive leadership team since 2023. He has extensive experience in performance marketing, having previously held senior roles at TripAdvisor and Otrium.
Work at Trainline
Dan Taylor Edwards serves as the Director of Performance Marketing at Trainline Plc, a FTSE250 company. He has been in this role since 2023, contributing to the executive leadership team. His responsibilities include overseeing performance marketing strategies and initiatives aimed at enhancing customer acquisition and engagement. The position is based in London, England, and operates in a hybrid work environment.
Previous Experience at TripAdvisor
Before joining Trainline, Dan Taylor Edwards held multiple roles at TripAdvisor over a span of several years. He served as Senior Director of Performance Marketing from 2019 to 2022, where he managed performance marketing strategies. Prior to that, he was the Director of SEM for one year in 2018, and he also worked as Senior Manager of SEM from 2016 to 2018. His career at TripAdvisor began with a role as Manager of Performance Marketing from 2012 to 2016.
Experience at Otrium
Dan Taylor Edwards worked at Otrium as Senior Director of Growth Marketing from 2022 to 2023. In this role, he focused on building a world-class acquisition engine aimed at disrupting the fashion industry. His efforts were directed towards enhancing marketing strategies that would drive growth and customer engagement for Otrium.com.
Educational Background
Dan Taylor Edwards has a diverse educational background. He studied at the University of Otago, where he earned a Bachelor of Arts degree in History and Politics, as well as a Bachelor of Commerce in Marketing and Management, both completed from 2001 to 2004. Additionally, he attended FGV - Fundação Getulio Vargas, where he completed an International Management Program in 2005.
Career Foundations
Dan Taylor Edwards began his career in marketing with roles at Jobsgopublic Ltd and Which?. He worked as a Marketing Executive at Jobsgopublic Ltd from 2008 to 2009, then as Marketing Manager from 2009 to 2010. He later served as Senior Digital Marketing Executive at Which? from 2010 to 2012. These positions provided him with foundational experience in digital marketing and performance strategies.