Diego Borreguero
About Diego Borreguero
Diego Borreguero is the Head of GTM at Trainline, having previously held various marketing roles at companies such as World Surf League and Lime. He possesses extensive experience in user acquisition and activation strategies across international markets.
Work at Trainline
Diego Borreguero currently serves as the Head of Go-To-Market (GTM) at Trainline, a role he has held since 2024. He operates in a hybrid work environment based in Barcelona, Catalonia, Spain. In this position, he focuses on developing and implementing strategies to enhance the company's market presence and drive user engagement.
Previous Experience in eCommerce and Marketing
Before joining Trainline, Diego worked as the eCommerce Marketing Director at World Surf League from 2017 to 2019. His role involved overseeing marketing strategies in the Philippines, contributing to the growth of the brand's online presence. He also held various positions at Lime, including Global User Acquisition & Activation Lead from 2022 to 2024, and Sr. Growth Marketing Manager from 2021 to 2022.
Education and Expertise
Diego Borreguero holds a Master's degree in Marketing from Universidad Francisco de Vitoria, where he studied from 2007 to 2009. He also earned a Bachelor's degree in Audiovisual Communications from the same institution, completing his studies in 2009. His educational background supports his extensive experience in digital marketing and user acquisition strategies.
Background in Digital Marketing
Diego has a diverse background in digital marketing, having worked in various roles across multiple companies. He served as the Global Head of Digital Marketing at Lladró, S.A. from 2014 to 2016, and as a Digital Consultant at DBC from 2019 to 2021. His experience spans different regions, including Asia and Europe, where he has developed strategies to maximize internal resources and user acquisition tools.
Growth Marketing Philosophy
Diego Borreguero advocates for a growth marketing philosophy that emphasizes the importance of maximizing internal resources before resorting to paid external channels. His approach focuses on developing effective user acquisition and activation strategies that align with the overall business objectives of the organizations he has worked with.