Jeetesh Patel
About Jeetesh Patel
Jeetesh Patel is a CRM Operations Manager with extensive experience in email marketing and campaign optimization. He currently works at Deliveroo as a Senior Lifecycle Manager and has previously held positions at Trainline and PhotoBox, achieving significant improvements in email performance metrics.
Work at Trainline
Jeetesh Patel has held the position of CRM Operations Manager at Trainline since 2018. In this role, he focuses on optimizing customer relationship management strategies and enhancing email marketing efforts. He collaborates with Business Intelligence to conduct AB and multivariate testing, which informs future email, SMS, and push campaigns. His work has contributed to significant improvements in email marketing metrics, including an increase in email open rates and click-through rates.
Current Role at Deliveroo
Since 2022, Jeetesh Patel has been serving as the Senior Lifecycle Manager at Deliveroo. In this capacity, he is responsible for managing customer lifecycle strategies and optimizing engagement through various channels. He provides first-line support and training on Adobe Campaign for new employees, ensuring they are equipped with the necessary skills to utilize the platform effectively.
Previous Experience at PhotoBox
Prior to his current roles, Jeetesh Patel worked as CRM Operations Manager at PhotoBox from 2010 to 2018. During his tenure, he focused on enhancing customer engagement through effective email marketing strategies. His experience at PhotoBox laid the foundation for his subsequent roles in CRM operations and email marketing optimization.
Education and Expertise
Jeetesh Patel earned a Bachelor's degree in Mathematics and Computer Science from King's College London, where he studied from 2001 to 2004. His educational background provides him with a strong analytical foundation, which he applies in his current roles to optimize marketing strategies and improve customer engagement metrics.
Achievements in Email Marketing
Jeetesh Patel has achieved notable improvements in email marketing performance metrics throughout his career. He increased email open rates by 12%, click-through rates by 15%, and revenue per 1000 emails sent by 13% through optimization efforts using Adobe Campaign. Additionally, he improved the sender score from 75 to 94 by implementing email marketing best practices and monitoring performance through Return Path.