Jo Mc Clintock
About Jo Mc Clintock
Jo Mc Clintock serves as the VP of Brand & Marketing at Trainline and is also a Brand Consultant at BRANDPROP. With extensive experience in data-driven marketing and brand management, she has held various leadership roles in notable companies such as Skyscanner and Lebara.
Work at Trainline
Jo Mc Clintock serves as the Vice President of Brand and Marketing at Trainline since 2021. In this role, she focuses on enhancing brand visibility and driving marketing strategies to improve customer engagement. Her tenure at Trainline has been marked by a commitment to leveraging data-driven insights to optimize marketing efforts.
Current Roles and Consulting
In addition to her position at Trainline, Jo Mc Clintock works as a Brand Consultant, Advisor, and Mentor at BRANDPROP since 2021. She also serves as a Lead Instructor at BrainStation, where she shares her expertise in brand and marketing strategies. These roles reflect her dedication to guiding others in the industry.
Previous Experience at Skyscanner
Jo Mc Clintock held multiple positions at Skyscanner, including Senior Director of Global Marketing & Brand and Global Brand & Marketing Director. Her work at Skyscanner spanned from 2019 to 2021, where she was instrumental in shaping the company's marketing strategy and brand identity.
Background in Brand Development
Jo Mc Clintock has a strong background in brand development and marketing, having worked at Lebara in various roles, including Global Head of Brand & Creative and Global Brand Director. Her experience at Lebara contributed to her understanding of global marketing dynamics and brand positioning.
Expertise in Data-Driven Marketing
Jo Mc Clintock possesses expertise in data-driven marketing, utilizing analytics to enhance marketing funnels and measure brand initiatives' effectiveness. Her approach emphasizes the importance of insights in creating impactful marketing strategies and customer experiences.