Mathieu Labat
About Mathieu Labat
Mathieu Labat is a Mobile Marketing Executive with expertise in advertising campaigns across various platforms. He has held positions at companies such as TheFork and Oceans Apart, and he currently works at Trainline, focusing on user acquisition and campaign optimization.
Current Role at Trainline
Mathieu Labat serves as a Mobile Marketing Executive at Trainline, where he has been employed since 2022. His role is based in Paris, Île-de-France, France. In this position, he specializes in creating and managing advertising campaigns across various platforms, including Facebook, Instagram, TikTok, YouTube, Snapchat, and Apple. He focuses on retargeting and influencer marketing strategies to enhance mobile app user acquisition, emphasizing return on investment (ROI), revenue, and installations during campaign optimization.
Previous Experience at TheFork
Prior to his current role, Mathieu Labat worked at TheFork, a TripAdvisor company, as an Acquisition & Partnerships Assistant. He held this position for five months in Paris, Île-de-France, France, from 2021 to 2022. In this role, he contributed to the company's acquisition strategies and partnership development, gaining valuable experience in the mobile marketing landscape.
Experience at Oceans Apart
Mathieu Labat's professional journey includes a position as a Social Media & Influencer Marketing Assistant at Oceans Apart in 2019. He worked in Berlin, Allemagne, for five months. During this time, he focused on social media strategies and influencer collaborations, enhancing his skills in digital marketing and brand engagement.
Background in Business Education
Mathieu Labat has an extensive educational background in business management. He studied at Kedge Business School, where he achieved a Master of Science in Global Management from 2015 to 2021. Additionally, he attended The University of Hull, earning a Master of Science in Business Management from 2020 to 2021 and a Bachelor of Arts with Honours in International Business Management from 2018 to 2020. This academic foundation supports his expertise in mobile marketing and business development.
Experience at Crowd Media
Before his tenure at TheFork, Mathieu Labat worked at Crowd Media as a Business Development & Performance Marketing Assistant. He held this role for four months in Amsterdam, Pays-Bas, in 2019. His responsibilities included supporting business development initiatives and performance marketing efforts, further broadening his experience in the marketing domain.