Sarah Helppi
About Sarah Helppi
Sarah Helppi is the General Manager for the UK at Trainline, with a diverse background in commercial planning, marketing, and finance across several major companies. She has held various leadership roles at eBay, Expedia, and lululemon, and has been a guest lecturer at various schools and universities since 2017.
Work at Trainline
Sarah Helppi currently serves as the General Manager for the UK at Trainline, a position she has held since 2024. Prior to this role, she worked as the Commercial Planning Director from 2022 to 2024 and as the Interim Head of Marketing Finance for four months in 2022. Her tenure at Trainline has involved significant contributions to the company's strategic planning and marketing finance operations.
Education and Expertise
Sarah Helppi has a strong educational background in finance and management. She studied at Ivey Business School at Western University, where she earned an MBA with a focus on Finance and an HBA in Operations & Marketing. Additionally, she obtained an Advanced Diploma in Management Accounting from The Chartered Institute of Management Accountants. She is also pursuing a CFA designation through the CFA Institute.
Background
Sarah Helppi has extensive experience in various sectors, including commercial, marketing, finance, operations, and capital markets. She has held significant positions at major companies such as eBay, Expedia, lululemon, and Hewlett-Packard. Her career spans multiple roles, including Head of Marketing Performance & Loyalty at eBay and FP&A Manager at Expedia, showcasing her versatility and leadership capabilities.
Achievements
Throughout her career, Sarah Helppi has demonstrated a commitment to innovation and leadership. She founded Eskadi.com, a business in the fashion tech space, during the pandemic, focusing on enhancing the online luxury resale experience. Her ability to lead teams and tackle complex challenges has been a hallmark of her professional journey.
Guest Lecturer Experience
Since 2017, Sarah Helppi has been actively involved as a guest lecturer at various schools and universities. This role allows her to share her extensive knowledge and experience in finance and marketing with students, contributing to the development of future professionals in the field.