Sergio Cabrera Howell
About Sergio Cabrera Howell
Sergio Cabrera Howell is a Marketing Technology Manager at Trainline, where he has worked since 2023. He specializes in building customer journeys and enhancing engagement through data-driven strategies.
Work at Trainline
Sergio Cabrera Howell has been employed at Trainline as a Marketing Technology Manager since 2023. In this role, he is responsible for documenting the implementation of key projects. He collaborates closely with the Data and CRM Campaigns teams to enhance customer engagement through Trainline's customer model. Sergio utilizes AirTable for sprint planning and refinement, focusing on identifying opportunities to launch automations that improve the CRM strategy.
Previous Experience at TravelPerk
Before joining Trainline, Sergio worked at TravelPerk as a Marketing Operations Manager from 2022 to 2023. His tenure lasted four months in Birmingham, England. Prior to this role, he served as a Commercial Operations Analyst at TravelPerk for ten months in 2022. His experience in these positions contributed to his expertise in marketing operations and analytics.
Education and Expertise
Sergio Cabrera Howell studied at King Edward VI College, where he achieved A Levels (GCE) from 2008 to 2010. He later attended Coventry University, earning a Bachelor's degree in Spanish and Business Studies with Year Abroad from 2010 to 2014. His educational background supports his specialization in building complex customer journeys using the Braze Platform.
Skills and Specializations
Sergio specializes in building complex customer journeys, particularly using the Braze Platform. In his current role, he focuses on enhancing customer engagement and improving CRM strategies through automation. His work involves close collaboration with data teams to optimize customer interactions and experiences.