Catalina Díaz Martín
About Catalina Díaz Martín
Catalina Díaz Martín is a Product Manager with expertise in user research and product development strategies, particularly in debt management solutions. She has a background in business administration and has held various roles in product marketing and strategy across multiple companies in Colombia.
Work at Tranqui Finanzas
Currently, Catalina Díaz Martín serves as a Product Manager at Tranqui Finanzas, a position she has held since 2023. In her role, she focuses on product development strategies that align with user needs and market demands. Prior to this, she worked as a Product Marketer - Automation Lead from 2022 to 2023 and as a Product Marketer - Automation Specialist from 2021 to 2022. Throughout her tenure at Tranqui Finanzas, she has contributed to the creation and refinement of minimum viable products (MVPs) and has implemented process automation to enhance marketing efforts.
Education and Expertise
Catalina Díaz Martín holds a Bachelor of Business Administration (BBA) from Universidad del Rosario, where she studied from 2016 to 2019. She also earned a Business Administration and Financial Services Diploma from the Southern Alberta Institute of Technology (SAIT) between 2014 and 2015. Her expertise includes conducting user research to identify job-to-be-done and desired outcomes, which informs product development strategies. She specializes in creating MVPs and utilizes data analysis tools such as SQL, Excel, and PowerBi to enhance product development.
Background
Before her current role at Tranqui Finanzas, Catalina worked at Refinancia S.A. from 2019 to 2021. During her time there, she held positions as an Analista de Estrategia y Operaciones and as an Analista de Seguimiento a Portafolios. These roles involved strategic analysis and portfolio management in the Bogotá D.C. area. Her experience in these positions has contributed to her understanding of market needs and user value propositions.
Achievements in Product Development
Catalina has developed a new product aimed at helping individuals manage and pay off their debt. This initiative focuses on understanding user needs and identifying market gaps. Her work in product management and marketing has involved designing and implementing email marketing campaigns and process automation, which enhance the overall effectiveness of product marketing efforts.