Catalina Díaz Martín
About Catalina Díaz Martín
Catalina Díaz Martín is a Product Marketer at Tranqui Finanzas in Colombia, where she has worked since 2021. She holds a Bachelor of Business Administration from Universidad del Rosario and has expertise in data visualization and strategic planning.
Work at Tranqui Finanzas
Catalina Díaz Martín has been serving as a Product Marketer at Tranqui Finanzas since 2021. In this role, she focuses on developing marketing strategies that align with the company's product offerings. Her work supports the overall business objectives of Tranqui Finanzas, contributing to the company's growth in the financial services sector in Colombia.
Education and Expertise
Catalina holds a Bachelor of Business Administration (BBA) from Universidad del Rosario, where she studied from 2016 to 2019. Additionally, she earned a Business Administration and Financial Services Diploma from the Southern Alberta Institute of Technology (SAIT) in 2015. Her expertise includes creating data visualizations that aid in business strategy decisions, showcasing her analytical skills and understanding of market dynamics.
Background
Before joining Tranqui Finanzas, Catalina worked at Refinancia S.A. from 2019 to 2021. She held the position of Strategy & Operations Analyst, where she contributed to strategic planning and operational efficiency. Prior to this role, she was a Business Tracking Analyst at the same company for 10 months in 2019, focusing on data analysis and reporting.
Technical Skills and Tools
Catalina has developed proficiency in various data analysis tools, including SQL, Excel, and Power BI. She has utilized these tools to create dashboards that enhance strategic planning and data analysis capabilities. Her ability to implement new testing strategies through data-driven insights reflects her strong analytical and technical skills.