Vanessa Tovar
About Vanessa Tovar
Vanessa Tovar is a digital marketing specialist with extensive experience in user experience (UX) and marketing strategies. She has worked in various roles across multiple companies in Colombia and holds advanced degrees in Customer Experience and Marketing Management.
Work at Tranqui Finanzas
Vanessa Tovar currently serves as a digital marketing specialist at Tranqui Finanzas, a role she has held since 2021. In this position, she is responsible for defining content strategies aimed at improving user experience across various marketing channels. Her work focuses on enhancing digital engagement and ensuring that marketing efforts effectively reach target audiences.
Education and Expertise
Vanessa Tovar has a robust educational background in marketing and design. She studied at Pontificia Universidad Javeriana, where she earned a degree in Industrial Design. She furthered her education by completing a specialization in Marketing Management at the same institution in 2019. Additionally, she obtained a Master's degree in Customer Experience from EUDE Business School, which she completed in 2022. Her education supports her expertise in user research and digital asset strategy.
Background in Digital Marketing
Vanessa Tovar has accumulated extensive experience in digital marketing roles. She began her career as an account executive intern at The M Boutique in 2016. She later held positions as a digital marketing leader at Claudia Palacio - Tu Marca Tu Empleo and as a marketing analyst at bvc-Bolsa de Valores de Colombia S.A. Her role at 12LAB Agencia Creativa as a UX lead further solidified her skills in user experience and digital strategy.
Skills in User Experience and Digital Campaigns
Vanessa Tovar specializes in analyzing and interpreting results to develop creative ideas for digital campaigns, products, and services. She has a strong focus on user research, which informs her strategies for digital assets. Her expertise includes UX writing and designing communication experiments aimed at enhancing user experience across various platforms.