Archie Deacon
About Archie Deacon
Archie Deacon is a Sr. Marketing Generalist at Transamerica with over 20 years of experience in marketing and business development, particularly in the health and financial sectors. He has a strong background in customer-centric branding, creative development, and managing direct-to-consumer campaigns.
Work at Transamerica
Archie Deacon has been serving as a Senior Marketing Generalist at Transamerica since 2014. In this role, he focuses on developing and executing marketing strategies that align with the company's goals. His responsibilities include overseeing various marketing campaigns and ensuring they resonate with target audiences. Deacon's tenure at Transamerica has allowed him to leverage his extensive experience in the health and financial sectors to enhance the company's marketing efforts.
Previous Experience in Marketing
Before joining Transamerica, Archie Deacon held several marketing positions that contributed to his expertise. He worked as a Marketing Specialist at UnitedHealth Group from 2008 to 2014, where he developed marketing strategies for health-related services. Prior to that, he was an Account Manager at HealthInk and Vitality Communications from 2001 to 2003, focusing on health content sales. His earlier roles include Business Development Manager at GlobalFit and Licensed Insurance Professional at Bankers Life and Casualty Company.
Education and Expertise
Archie Deacon earned a Bachelor of Science in Business Administration with a focus on Marketing from Smeal College of Business at Penn State University, completing his studies from 1995 to 2000. His educational background provides a solid foundation for his marketing career. Deacon has developed expertise in customer-centric branding, creative development, copywriting, and managing direct-to-consumer campaigns across print and digital platforms.
Skills in Marketing and Process Improvement
Archie Deacon possesses a strong skill set in marketing, including creative development, copywriting, and customer-centric branding. He has experience in managing direct-to-consumer campaigns and a comprehensive understanding of CRM and UX research. Additionally, Deacon is knowledgeable in Lean Startup methodologies and process improvement, which enhances his ability to drive effective marketing strategies.
Background in Health and Financial Industries
Archie Deacon has a robust background in the health and financial industries, which informs his marketing strategies. His experience spans various roles that emphasize customer engagement and branding within these sectors. This background enables him to create targeted marketing campaigns that address the unique needs of consumers in health and financial services.