Barbara Hancock (Shumaker)
About Barbara Hancock (Shumaker)
Barbara Hancock serves as the Head of Marketing Operations at Transamerica Capital, Inc. She has extensive experience in marketing and operations, having held various senior roles in companies such as CSG Systems, Cricket Wireless, and First Data.
Work at Transamerica
Barbara Hancock has been serving as the Head of Marketing Operations at Transamerica Capital, Inc. since 2015. In this role, she oversees marketing strategies and operations, contributing to the company's growth and brand presence in the financial services sector. Her leadership in marketing operations has been instrumental in aligning marketing initiatives with business objectives, enhancing customer engagement, and driving overall marketing effectiveness.
Previous Experience in Marketing Management
Before joining Transamerica, Barbara Hancock held several significant positions in marketing management. She worked at CSG Systems as Senior Marketing Manager in Corporate Marketing from 2002 to 2005. Following this, she served as Director of Payment Operations and Channel Management at Cricket Wireless from 2009 to 2013, and later as Senior Director of Field Delivery and Communications at the same company until 2014. Her experience spans various aspects of marketing and operations in the telecommunications industry.
Background in Product Marketing
Barbara Hancock has a strong background in product marketing, having worked as Director of Product Marketing at First Data Commercial Services from 2005 to 2007. She also served as VP Marketing at First Data from 2007 to 2009. Her roles involved developing marketing strategies that effectively promoted products and services, enhancing market reach, and driving sales growth.
Education and Expertise
Barbara Hancock earned her Bachelor's Degree in Business from Miami University. Her educational background provides a solid foundation for her extensive career in marketing operations and management. The knowledge and skills acquired during her studies have contributed to her ability to lead marketing initiatives and develop effective strategies in various organizations.
Career Development at Lucent Technologies
Barbara Hancock began her career in marketing as a Global Marketing Manager at Lucent Technologies from 1998 to 2000. This early experience in a global technology company helped shape her understanding of marketing dynamics in a competitive environment, laying the groundwork for her future roles in the industry.