Beth Roper
About Beth Roper
Beth Roper is a Senior Lead Marketing Technology Analyst at Transamerica, where she has worked since 2018. She has extensive experience in marketing technology and data analytics, having previously held positions at General Assembly, Annalect, and Zimmerman Advertising.
Current Role at Transamerica
Beth Roper serves as the Sr. Lead Marketing Technology Analyst at Transamerica, a position she has held since 2018. In this role, she focuses on optimizing marketing operations through the effective use of marketing technology. Roper has developed and implemented strategies that have significantly improved the efficiency and effectiveness of marketing campaigns. Her work involves leveraging data analytics to drive marketing automation solutions, which enhances overall campaign performance.
Previous Experience at General Assembly
Before her current role, Beth Roper worked at General Assembly in 2018 as part of the Data Science Immersive Program. This position lasted for three months and took place in Denver, Colorado. During her time there, she gained insights into data science applications and their relevance in marketing technology.
Professional Background at Annalect
Beth Roper was employed at Annalect as the Associate Director of Platform Account Management from 2014 to 2017. This three-year tenure in the Greater New York City Area involved managing platform accounts and optimizing client relationships. Her experience at Annalect contributed to her expertise in marketing technology and analytics.
Educational Background
Beth Roper has a diverse educational background. She earned her MBA in International Business from the University of South Carolina Darla Moore School of Business, where she studied from 2003 to 2005. Additionally, she holds a Bachelor’s Degree in Theatre Studies from New York University, Tisch School of the Arts. Roper also completed intensive language studies, including Spanish and Spanish Business Language, at various institutions, including Instituto Tecnológico y de Estudios Superiores de Monterrey and ESADE in Barcelona.
Expertise in Marketing Technology
Beth Roper has a proven track record of optimizing platform use and managing agency/vendor relationships to enhance marketing operations. She actively engages with the latest trends in the advertising technology and marketing technology industries, ensuring that her strategies are informed by current developments. Her focus on data analytics and marketing automation has positioned her as a knowledgeable leader in her field.