Caroline Vasquez
About Caroline Vasquez
Caroline Vasquez is an Optimization Analyst at Transamerica, where she has worked since 2015. With a background in data analysis and programming, she has held various roles in the United Kingdom, Germany, and the United States.
Work at Transamerica
Caroline Vasquez has served as an Optimization Analyst at Transamerica since 2015. In this role, she focuses on improving reporting and conversion tracking processes. Her work contributes to the overall efficiency and effectiveness of the company's optimization strategies. Transamerica, a leading financial services company, benefits from her expertise in data analysis and visualization.
Previous Experience in Data Analysis
Before joining Transamerica, Caroline Vasquez held several positions at R L Polk. She worked as a Data Control Analyst from 2002 to 2005, followed by her role as a Polkinsight Advisor from 2008 to 2014. In these positions, she developed skills in data management and analysis. Additionally, she served as a Senior Analyst at Gfk for one year in 2014-2015, where she further honed her analytical capabilities.
Collaboration with SEO and SEM Teams
Caroline Vasquez has collaborated with SEO and SEM teams to enhance reporting and conversion tracking processes. This collaboration has allowed her to integrate various analytical methods and tools, improving the overall effectiveness of marketing strategies. Her experience in these areas supports her current role at Transamerica.
Education and Expertise
Caroline Vasquez earned a Master of Science in Software Engineering from California State University, Fullerton, completing her studies from 2008 to 2010. This educational background provides her with a strong foundation in data analysis and software development, which she applies in her professional roles.
Technical Skills and Tools
Caroline Vasquez has developed and maintained data visualizations and dashboards using Tableau, integrating them with Google's BigQuery. This technical expertise allows her to present complex data in a clear and actionable format, supporting decision-making processes within her organization.