Crystal Shaw
About Crystal Shaw
Crystal Shaw is an Email Marketing Analyst with over a decade of experience in the field. She has worked for various companies, including Transamerica, Travel Planners, and Robison Oil and Energy, focusing on improving email response rates and supporting marketing initiatives.
Current Role at Transamerica
Crystal Shaw has been employed at Transamerica as an Email Marketing Analyst since 2014. In this role, she focuses on enhancing email marketing strategies by testing subject lines, creative elements, and content to improve response rates. She utilizes the ExactTarget marketing automation tool to manage and deliver daily and weekly email campaigns. Her work supports the sales and marketing teams by developing and addressing their ad hoc email needs.
Previous Experience in Marketing
Prior to her current position, Crystal Shaw held various roles in marketing. She worked as a Senior Marketing Services Specialist at Travel Planners from 2011 to 2014. Before that, she served as an Internet Operations Administrator at the same company from 2004 to 2011. Additionally, she was a Marketing Coordinator at Robison Oil and Energy for six months in 2014. Earlier in her career, she spent five months as a Customer Service representative at Crown Awards in 2004.
Education and Expertise
Crystal Shaw studied Business at Berkeley College from 2000 to 2004, earning a degree that laid the foundation for her career in marketing. Her educational background supports her expertise in email marketing and customer engagement strategies, which she has developed and refined throughout her professional journey.
Career Timeline
Crystal Shaw's career spans over two decades, beginning with her role at Crown Awards in 2004. She transitioned to Travel Planners, where she spent a total of ten years in various positions. After a brief stint at Robison Oil and Energy in 2014, she joined Transamerica, where she has been for the past ten years. Her career reflects a consistent focus on marketing and customer service.