Eugene Rotenberg, MBA, Gwcpm, Csm
About Eugene Rotenberg, MBA, Gwcpm, Csm
Eugene Rotenberg is a Senior Manager of Marketing Operations at Transamerica and an Adjunct Professor at the University of Denver. He has extensive experience in marketing and project management, with a focus on digital strategies and vendor management.
Work at Transamerica
Eugene Rotenberg serves as the Senior Manager of Marketing Operations at Transamerica, a position he has held since 2019. In this role, he leads initiatives that support both print and digital delivery across six distribution channels and multiple product lines. He is responsible for aligning Sales, Marketing, and Compliance to implement operational standards and regulatory requirements. Additionally, he analyzes industry trends and oversees vendor management to ensure alignment with business priorities. Prior to his current role, he worked as the Marketing Operations Manager at Transamerica from 2017 to 2019.
Education and Expertise
Eugene Rotenberg holds a Master of Business Administration (M.B.A.) with a focus on Finance from the University of Denver - Daniels College of Business, which he completed from 2010 to 2011. He also earned a Bachelor of Science in Business Administration (BSBA) with a concentration in International Business from the same institution, graduating in 2010. His educational background provides him with a solid foundation in business principles and financial strategies, which he applies in his current roles.
Background
Eugene Rotenberg has a diverse professional background that spans various roles in the financial and marketing sectors. He began his career as a Personal Banker at Wells Fargo from 2008 to 2011. He then transitioned to MetLife, where he worked as a Senior Business Systems Analyst from 2011 to 2014 and later as a Project Manager from 2014 to 2017. His experience at MetLife equipped him with skills in project management and business analysis, which he later applied in his marketing operations roles.
Achievements
During his tenure at Transamerica, Eugene Rotenberg implemented a digital distribution migration strategy that resulted in a $3.2 million reduction in overall spend from 2017 to 2019. This initiative highlights his ability to drive cost-effective solutions while enhancing operational efficiency. He provides marketing solutions specifically tailored for sales channels and advisors to enhance the effectiveness of sales activities, demonstrating his commitment to aligning marketing efforts with business objectives.
Teaching Experience
Since 2019, Eugene Rotenberg has been serving as an Adjunct Professor at the University of Denver. In this role, he shares his expertise in marketing operations and business strategies with students, contributing to their academic development. His experience in the industry enriches his teaching, providing students with practical insights into the marketing field.