George Ray
About George Ray
George Ray serves as the Lead Sales Enablement Trainer at Transamerica, where he has worked since 2018. He has extensive experience in sales training and management, having held various roles at MetLife and Curian Capital, and holds multiple financial planning certifications.
Work at Transamerica
George Ray has been serving as the Lead Sales Enablement Trainer at Transamerica since 2018. In this role, he focuses on enhancing the sales capabilities of the organization. His responsibilities include designing and implementing training programs that incorporate modern sales methodologies. He collaborates with Subject Matter Experts to ensure that the training content is relevant and effective. Ray's efforts aim to improve the overall performance of the sales team and streamline the onboarding process for new sales personnel.
Previous Experience in Sales Training
Before joining Transamerica, George Ray held several significant positions in sales training and management. He worked at MetLife as the Sales Training Director from 2002 to 2004 and as the Advanced Markets Manager from 1995 to 1999. Additionally, he served as the Regional Sales Manager at MetLife from 1999 to 2002. His experience also includes a role as the Director of Practice Management at Curian Capital, LLC from 2008 to 2012, and as Regional Vice President - Sales at Fiserv Investment Support Services from 2005 to 2006.
Education and Expertise
George Ray has a solid educational background in marketing and financial planning. He earned an Associate's degree in Marketing from Kankakee Community College between 1976 and 1978. He furthered his education at the College for Financial Planning, where he achieved the Certified Financial Planner (CFP) designation from 1982 to 1985. Additionally, he studied at The American College of Financial Services, obtaining the Chartered Life Underwriter (CLU) designation, and at the American Society of Pension Actuaries (ASPA), where he became a Certified Pension Consultant.
Achievements in Sales Training Development
Throughout his career, George Ray has developed various innovative training programs aimed at improving sales effectiveness. He created scenario-based learning programs that significantly reduced the deployment time for new salespeople in the Employee Benefits Group. Ray also introduced unique learner survey and reporting tools that transformed feedback into actionable insights for sales managers. His initiatives included the development of cloud-based sales tools that enhanced the ability of salespeople to provide accurate information quickly.