Jamie Poston
About Jamie Poston
Jamie Poston serves as the Head of Enterprise Marketing at Transamerica, where he has worked since 2019. He has a background in marketing and brand strategy, having previously held positions at Inspirato and Initiative, among others.
Work at Transamerica
Jamie Poston currently serves as the Head of Enterprise Marketing at Transamerica, a position held since 2019. In this role, Jamie oversees the marketing analytics strategy and management, providing insights and optimization for various marketing programs and initiatives. Jamie previously worked at Transamerica as the Head of Brand Strategy & Marketing from 2017 to 2019. Responsibilities included ensuring consistency across brand strategy, social media, content strategy, digital experience, thought leadership, and sponsorships. Jamie leads the development and execution of omni-channel marketing campaigns that align with the company's corporate priorities.
Previous Experience in Marketing
Before joining Transamerica, Jamie Poston held several marketing positions. From 2016 to 2017, Jamie worked as an Integrated Marketing Consultant for two months. Prior to that, Jamie served as the Vice President of Member Acquisition at Inspirato for ten months in 2016. Jamie also worked at Initiative as a Media Planner/Buyer from 1996 to 1998 and at PHD Media Ltd as a Media Manager from 1999 to 2000, both roles based in London, United Kingdom.
Education and Expertise
Jamie Poston earned a Bachelor’s degree in Political Science and Communication Studies from the University of Liverpool, studying from 1993 to 1996. This educational background provides a foundation for Jamie's expertise in marketing strategy and communication, which is evident in the various roles held throughout Jamie's career.
Background
Jamie Poston has a diverse background in marketing, with significant experience in both the United States and the United Kingdom. Jamie's career began in London, where roles included Media Planner/Buyer and Media Manager. After relocating to the United States, Jamie transitioned into leadership positions in marketing, focusing on brand strategy and member acquisition.