Janice Rosenberg
About Janice Rosenberg
Janice Rosenberg serves as the Director of Channel Marketing at Transamerica, a position she has held since 2022. With extensive experience in marketing across various industries, she has developed and executed significant marketing programs and strategies throughout her career.
Work at Transamerica
Janice Rosenberg has served as the Director of Channel Marketing at Transamerica since 2022. In this role, she is responsible for developing and implementing marketing strategies that enhance channel performance. Her focus includes optimizing marketing efforts to align with the company's objectives and drive growth.
Previous Experience in Marketing
Prior to her current position, Janice Rosenberg held several key marketing roles. She worked as the Vice President of Integrated Media at Union Bank from 2019 to 2022. Before that, she was the Director of Marketing at Western Dental & Orthodontics for eight months in 2010. Her experience also includes serving as the Director of Marketing at Corinthian Colleges from 2005 to 2008 and as an Account Director at Studeo Advertising in 2008.
Education and Expertise
Janice Rosenberg studied Journalism with a Public Relations emphasis at California State University, Northridge, where she earned a Bachelor of Arts degree. Additionally, she completed Executive Leadership Coaching at The Leets Consortium and received Leadership Training and Executive Coaching from The Employers Edge. Her educational background supports her expertise in strategic marketing and leadership.
Achievements in Marketing
Throughout her career, Janice Rosenberg has developed marketing programs with budgets reaching up to $140 million. She has demonstrated strong leadership by starting marketing departments from the ground up. Her strategic development efforts earned her the 'Be Legendary' award for a new insurance marketing campaign at Auto Club of Southern California.
Data-Driven Marketing Strategies
Janice Rosenberg utilizes data and historical insights to optimize multi-media marketing channels, including search, display, email, broadcast, out-of-home (OOH), and print. She excels in analyzing results, growth trends, and competition to determine effective optimization strategies that enhance marketing performance.