Jariya Phanpaktra
About Jariya Phanpaktra
Jariya Phanpaktra is a Marketing Manager specializing in Digital Platforms at Transamerica, where she has worked since 2018. She holds a Bachelor's degree in Journalism from the University of Colorado Boulder and a Master's degree in Management from Colorado State University.
Work at Transamerica
Jariya Phanpaktra currently serves as the Marketing Manager for Digital Platforms at Transamerica, a position held since 2018. In this role, she is responsible for developing digital product launches and go-to-market plans, focusing on scalability and audience customization. Prior to this role, she worked as a Senior Marketing Account Management Specialist at Transamerica from 2017 to 2018. Her work involves conducting ongoing competitive and industry analysis to gain business insights and owning digital roadmaps, which include features and functions.
Education and Expertise
Jariya Phanpaktra earned a Bachelor of Science degree in Journalism from the University of Colorado Boulder, completing her studies from 2008 to 2012. She furthered her education at Colorado State University, where she obtained a Master's degree in Management from 2013 to 2014. Her academic background provides a solid foundation for her expertise in marketing and digital platforms.
Background
Before her current role at Transamerica, Jariya Phanpaktra gained valuable experience in various marketing and communications positions. She worked as a Marketing Coordinator at the University of Colorado from 2016 to 2017 and held multiple internships, including a Social Media Intern at Touchpoint Partners, LLC in 2010, and a Public Relations Intern at It Girl Public Relations in 2011. Additionally, she served as a Social Media Sports Information Intern at the University of Colorado from 2011 to 2012 and as an Assistant to the Head Football Coach from 2012 to 2013.
Professional Experience
Jariya Phanpaktra has accumulated diverse professional experience in marketing and communications. Her roles have included managing digital marketing strategies, conducting competitive analysis, and supporting sports information initiatives. Her internships and positions at the University of Colorado provided her with practical skills in social media management and public relations, which she has applied in her subsequent roles.