Jordan R. Lester
About Jordan R. Lester
Jordan R. Lester is a Sr. Marketing Technology Analyst at Transamerica, specializing in digital marketing strategies for the financial services sector. He has a diverse background in marketing roles, including experience in email marketing, creative problem solving, and marketing automation.
Work at Transamerica
Jordan R. Lester currently serves as a Senior Marketing Technology Analyst at Transamerica, a position held since 2022. In this role, he focuses on digital marketing strategies specifically designed for the financial services sector. His responsibilities include leveraging marketing automation tools and creative design to enhance marketing efforts. The position is based in Tampa, Florida, where he has contributed to various marketing initiatives over the past two years.
Previous Experience in Marketing
Before joining Transamerica, Jordan worked at Marketopia as an Email Marketing Specialist from 2020 to 2021. His role involved managing email marketing campaigns and optimizing communication strategies. Additionally, he held the position of Office & Marketing Admin at Focal Point Data Risk from 2019 to 2020. His earlier experiences also include internships and roles that provided him with a strong foundation in marketing, such as his time as a Sales and Marketing Intern at RoyOMartin.
Education and Expertise
Jordan earned a Bachelor of Science in Business Administration with a focus on Marketing from Louisiana State University-Alexandria, completing his studies from 2014 to 2017. He possesses expertise in marketing automation and creative design, utilizing tools from Adobe Creative Cloud. His educational background, combined with practical experience, has equipped him with skills in digital marketing strategies tailored for the financial services industry.
Background and Early Career
Jordan's early career includes various roles that contributed to his professional development. He worked as a Peer Mentor and Resident Assistant at Louisiana State University-Alexandria, where he supported fellow students. His career began in customer service roles, including positions at Starbucks and Target, where he developed strong interpersonal skills. Additionally, he founded and served as Chapter President of The National Society of Leadership and Success, demonstrating leadership abilities early in his career.