Kathy Ehler
About Kathy Ehler
Kathy Ehler serves as the Senior Art Director for Workplace Solutions at Transamerica Capital Inc., where she has worked since 2015. She has played a key role in establishing a digital asset management system and leads a team of designers to deliver marketing campaigns supporting significant sales initiatives.
Work at Transamerica
Kathy Ehler has been employed at Transamerica Capital Inc. since 2015, serving as the Senior Art Director for Workplace Solutions. In this role, she has been instrumental in leading a team of designers to create high-profile marketing and educational campaigns specifically for the Retirement and Employee Benefits channels. Her work supports significant sales initiatives, including those exceeding $250 million in the large market and over $1 billion in the mega market.
Digital Asset Management System
Ehler played a key role in establishing a digital asset management system at Transamerica. This system enhances the organization and accessibility of digital assets, contributing to improved workflow and project efficiency within the marketing department.
Education and Expertise
Kathy Ehler studied at The Art Institutes from 1992 to 1994, focusing on Computer Graphics and achieving a degree in Visual Communications. Her educational background provides a strong foundation for her work in art direction and design, enabling her to lead creative projects effectively.
Design Consistency Initiatives
Ehler led the development of a branded template system aimed at enhancing design consistency across various projects at Transamerica. This initiative ensures that all marketing materials maintain a cohesive visual identity, which is essential for brand recognition and professionalism.
Leadership and Project Delivery
As a Senior Art Director, Kathy Ehler proactively leads efforts to maintain quality and excellence in project delivery. Her leadership in managing a team of designers is crucial for meeting the demands of high-profile campaigns and ensuring that all projects align with strategic objectives.