Laura Driver
About Laura Driver
Laura Driver serves as the Campaign Manager for the Red Shoe Club and is a Senior Channel Marketing Specialist at Transamerica. She has a background in communications and public relations, with notable achievements in email campaign performance and marketing automation.
Work at Transamerica
Laura Driver currently holds the position of Senior Channel Marketing Specialist at Transamerica, a role she has occupied since 2021. In addition to this position, she serves as the Campaign Manager for the Red Shoe Club, a role she has held since 2022. Her responsibilities include overseeing campaign strategies and implementing marketing initiatives. Previously, she worked as an Intern Mentor and Trainer on the Transamerica Onboarding Committee for a two-month period in 2022. All her roles at Transamerica have been conducted in a hybrid work environment based in Denver, Colorado.
Education and Expertise
Laura Driver is pursuing a Master of Arts in Communication & Journalism with a thesis emphasis on Public Relations and Social Media at the University of Wyoming, a program she has been enrolled in since 2021. She also holds a Bachelor of Arts in Communication & Journalism with a minor in Business from the same university, which she completed in 1990. Her academic background supports her expertise in marketing and communication strategies.
Background
Laura Driver has a diverse professional background in communications and marketing. Prior to her current roles at Transamerica, she served as a Public Relations Specialist Volunteer at Space Foundation from 2020 to 2022. She also worked as a Research Assistant at the University of Wyoming in 2021. Earlier in her career, she held the position of Director of Communications at the Colorado Contractors Association for ten years, from 2005 to 2015, and worked as an Account Executive at Cactus for one year in 2000.
Achievements
In her role at the Red Shoe Club, Laura Driver has achieved notable metrics, including a 61.6% CTA rate on the monthly email Heat Map for campaigns. She has also automated the monthly production rankings sheet process, integrating it with Salesforce and displaying it in a Tableau dashboard. Her campaigns have recorded a 46.5% open rate and a 1.73% CTR on the WFG monthly email, as well as a 41.5% open rate and a 1.36% CTR on the TAN monthly email. Additionally, she has implemented a new vendor for campaigns that aligns with budget and marketing plans.