Lauren Webster, MBA
About Lauren Webster, MBA
Lauren Webster, MBA, is a Sr. Channel Marketing Specialist at Transamerica, where she has worked since 2020. She has a background in marketing project coordination and investor relations, with degrees in International Business and an MBA.
Current Role at Transamerica
Lauren Webster serves as a Senior Channel Marketing Specialist at Transamerica, a position she has held since 2020. In this role, she coordinates with various teams, including creative, sales, compliance, and product, to ensure the timely delivery of marketing assets. She utilizes the project management system Workfront to oversee the lifecycle of marketing materials. Additionally, she gathers and analyzes data from emails, social media posts, and video views to provide insights and recommendations to leadership. Her responsibilities also include building and maintaining relationships with partner agencies for large-scale video and campaign projects.
Previous Experience at Transamerica
Before her current role, Lauren Webster worked at Transamerica as a Marketing Production Specialist from 2018 to 2020. During this time, she contributed to various marketing initiatives and supported the production of marketing materials. Her experience at Transamerica has provided her with a strong foundation in channel marketing and project management.
Experience at Jackson and Euromoney
Lauren Webster has prior experience as a Marketing Project Coordinator at Jackson, where she worked for 11 months from 2017 to 2018 in the Greater Denver Area. Before that, she served as an Investor Relations Assistant at Euromoney Institutional Investor for one year from 2015 to 2016 in London, United Kingdom. These roles have contributed to her expertise in marketing and investor relations.
Educational Background
Lauren Webster earned her Master of Business Administration (MBA) in International Business from St. Mary’s University, Twickenham, studying from 2015 to 2016. She also holds a degree in International Business and East Asian Studies from Eckerd College, where she studied from 2011 to 2015. Additionally, she studied Chinese culture and language at Jiangxi University of Finance and Economics for 11 months in 2013. Her educational background supports her professional expertise in international business and marketing.
Campaign Successes
As a Senior Channel Marketing Specialist, Lauren Webster has successfully completed four large-scale campaigns. These campaigns demonstrate her ability to manage complex marketing projects and collaborate effectively with various stakeholders to achieve marketing objectives.