Lea Hilliker
About Lea Hilliker
Lea Hilliker serves as the Marketing Operations Manager at Transamerica, where she has worked since 2018. She has a diverse background in marketing and customer service, with previous roles at Innovata Group LLC, BASF, and Michigan State University.
Work at Transamerica
Lea Hilliker has been employed at Transamerica since 2018, currently holding the position of Marketing Operations Manager. In this role, she has developed an email marketing strategy specifically for retirement participant communication. She has utilized A/B testing and market research to enhance communication programs. Prior to her current role, she served as a Senior Marketing Management Specialist at Transamerica for one year, from 2017 to 2018, in Denver. Her responsibilities included collaborating with top leaders to ensure that marketing plans aligned with key business goals.
Previous Experience
Before joining Transamerica, Lea Hilliker worked at Innovata Group LLC as a Project Manager for six months in 2016. She also spent six years at BASF, where she held multiple roles including Bilingual Customer Account Specialist and Customer Care Team Lead. Her experience at BASF spanned from 2010 to 2016. Additionally, she worked as a Resident Mentor at Michigan State University for one year from 2009 to 2010.
Education and Expertise
Lea Hilliker earned her Master of Business Administration (MBA) from Wayne State University, where she studied Marketing and International Business from 2013 to 2016. She also holds a Bachelor of Arts (B.A.) in Spanish Language and Literature from Michigan State University, which she completed from 2006 to 2010. Her educational background supports her expertise in marketing operations and communication strategies.
Skills and Specializations
Lea Hilliker specializes in marketing operations, with a focus on developing effective communication strategies. She employs A/B testing and market research to refine marketing initiatives. Her ability to collaborate with leadership to align marketing efforts with business objectives is a key aspect of her skill set. Her bilingual capabilities further enhance her effectiveness in customer account management and team leadership.