Liza Tyler
About Liza Tyler
Liza Tyler serves as the Head of Annuity Solutions at Transamerica, a position she has held since 2022. With over 25 years of leadership experience in the insurance and financial services industry, she has previously held significant roles at companies such as Genworth, TIAA, AIG, and New York Life Insurance Company.
Work at Transamerica
Liza Tyler has been serving as the Head of Annuity Solutions at Transamerica since 2022. In this role, she oversees the development and management of annuity products, focusing on meeting the needs of clients and enhancing the company's market position. Her leadership is characterized by a commitment to innovation and strategic growth within the annuity sector.
Previous Experience in Financial Services
Before joining Transamerica, Liza Tyler held various significant positions in the financial services industry. She worked at Genworth as Divisional Vice President for Insurance, Annuities, and Mutual Funds from 1996 to 2009. Following that, she spent time at TIAA in multiple roles, including Managing Director for TIAA and CREF Variable Products and Senior Managing Director, where she led Variable Annuities and served as Principal Executive Officer for CREF from 2016 to 2022. Additionally, she was Senior Vice President at AIG, overseeing Annuity and Life Distribution from 2014 to 2016.
Education and Expertise
Liza Tyler earned a Bachelor of Arts degree in Political Science and Communications from the University of Minnesota, where she studied from 1989 to 1993. Her educational background complements her extensive professional experience, providing her with a strong foundation in communication and analytical skills. She has developed multi-channel expertise in various distribution methods, including institutional, bank, wire, independent, RIA, captive career, and BGA distribution.
Leadership and Specialization
With 25 years of leadership experience, Liza Tyler specializes in guiding organizations through transformation and team development. Her career spans distribution, product management, operations, and marketing within the insurance, annuities, and mutual funds sectors. This breadth of experience enables her to implement effective strategies that drive organizational success and enhance team performance.