Lynette R. Koenig, Cdmp, Pcm®
About Lynette R. Koenig, Cdmp, Pcm®
Lynette R. Koenig is a seasoned marketing professional currently serving as the Senior Director of Channel Marketing - Participant Engagement and Communication at Transamerica since 2021. With extensive experience in various leadership roles across multiple organizations, she has developed a strong background in client marketing and consulting.
Work at Transamerica
Lynette R. Koenig has been serving as the Senior Director of Channel Marketing - Participant Engagement and Communication at Transamerica since 2021. In this role, she focuses on enhancing participant engagement and communication strategies within the organization. Her leadership contributes to the development of marketing initiatives aimed at improving client interactions and overall satisfaction.
Previous Experience in Financial Services
Prior to her current position, Lynette R. Koenig held several significant roles in the financial services sector. She worked at Prudential Financial as Senior Managing Director, Head of Client Marketing & Consulting from 2015 to 2019. Her experience also includes a long tenure at Charles Schwab, where she served as Senior Marketing Manager from 2003 to 2015, contributing to various marketing strategies and client engagement efforts.
Marketing Leadership Roles
Lynette R. Koenig has held various leadership positions in marketing across different industries. She served as Vice President of Sales & Marketing at Life Line Screening from 1998 to 2001 and later took on the role of Vice President of Marketing at Genvac AeroSpace Inc. from 2001 to 2003. Additionally, she was the Managing Director of Marketing at Millisor & Nobil, Co. LPA from 1995 to 1998, where she oversaw marketing strategies and initiatives.
Education and Expertise
Lynette R. Koenig holds an MBA in International Business and Marketing from Kent State University. She also earned a Bachelor of Arts degree in Secondary Education with a focus on Economics, Business, and Psychology from The University of Akron. Her educational background supports her extensive experience in marketing and client engagement.