Mandy Acosta
About Mandy Acosta
Mandy Acosta is a Manager of Marketing Technology with extensive experience in both digital and traditional marketing strategies. She has held various roles in notable companies, including Transamerica and Jackson National Life, and possesses a strong background in creative development, vendor sourcing, and contract negotiation.
Current Role at Transamerica
Mandy Acosta currently serves as Manager of Marketing Technology at Transamerica, a position she has held since 2023. Her role is hybrid, allowing her to work both remotely and on-site. In this capacity, she oversees marketing technology initiatives, focusing on integrating digital strategies to enhance marketing effectiveness.
Previous Experience at Transamerica
Before her current role, Mandy Acosta worked at Transamerica as Lead Digital Email Marketing Specialist from 2021 to 2023. During her tenure, she was responsible for developing and executing email marketing campaigns, contributing to the overall digital marketing strategy of the organization.
Marketing and Project Management Background
Mandy Acosta has extensive experience in marketing and project management. She worked at Merkle as Senior Account Coordinator and later as Email Account Manager from 2017 to 2021. Her previous roles include Senior Project Manager at DMX Direct and Account Manager at Engrain, where she honed her skills in vendor sourcing and contract negotiation.
Educational Background in Marketing and Design
Mandy Acosta studied at Metropolitan State University of Denver, where she earned a Bachelor of Science in Marketing from 2010 to 2015. She also attended Arapahoe Community College, achieving an Associate of Applied Science in Graphic Design from 1996 to 1999. Her education provides a solid foundation for her expertise in both digital and traditional marketing strategies.
Technical Skills and Expertise
Mandy Acosta possesses a range of technical skills relevant to her marketing roles. She has expertise in Salesforce Marketing Cloud (ExactTarget) and Acoustic (IBM Marketing Cloud/Silverpop). Additionally, she has basic knowledge of JIRA, HTML, CSS, and SQL, which supports her work in marketing technology and digital project management.