Melissa Thompson
About Melissa Thompson
Melissa Thompson is a Manager of Brand Strategy - Social Media at Transamerica, with a background in brand communications and event management across various industries. She holds dual degrees in Mass Communication and Advertising and has served on the board of SocialMedia.org since 2021.
Work at Transamerica
Melissa Thompson has been serving as the Manager of Brand Strategy - Social Media at Transamerica since 2021. In this role, she focuses on developing and implementing brand strategies that enhance the company's presence on social media platforms. Her work involves leveraging her expertise in brand communications to create effective marketing campaigns that resonate with target audiences.
Experience at Citadel Credit Union
Melissa Thompson held multiple positions at Citadel Credit Union, including Interim Director of Brand Communications & Events in 2021 and Brand & Buzz Strategist from 2019 to 2021. She also worked as the Lead Social Media Specialist from 2016 to 2019 and briefly as Interim Manager of Brand Communications & Events in 2018. These roles contributed to her extensive experience in brand strategy and event management within the financial sector.
Education and Expertise
Melissa Thompson earned a dual degree in Mass Communication and Advertising, which supports her career in brand strategy and social media. She studied at Point Park University, achieving an M.A./M.B.A. from 2011 to 2013. Additionally, she holds a B.S. in Psychology and Communications from the University of Pittsburgh, completed from 2006 to 2010. Her educational background provides a strong foundation for her roles in marketing and brand strategy.
Background in Marketing and Communications
Melissa Thompson has a diverse background in marketing and communications, with experience in both the financial and real estate industries. She has worked in various roles that combine brand communications and event management, showcasing her versatile skill set. Her previous positions include Content Marketing Associate/Copy Editor at Grayson Sky and Marketing Coordinator at Coldwell Banker Hearthside, Realtors.
Board Membership at SocialMedia.org
Since 2021, Melissa Thompson has been a board member at SocialMedia.org. In this capacity, she contributes her insights and expertise in social media strategy and brand management. Her involvement with the organization reflects her commitment to advancing best practices in the field of social media marketing.