Michelle Blake, UX C
About Michelle Blake, UX C
Michelle Blake is a Manager of Omnichannel Marketing at Transamerica, where she has worked since 2021. With extensive experience in digital communications and customer experience, she has held various roles in notable companies such as Blue Cross and Blue Shield and Kraft Foods.
Work at Transamerica
Michelle Blake has been serving as the Manager of Omnichannel Marketing at Transamerica since 2021. In this role, she focuses on integrating various marketing channels to enhance customer engagement and improve overall marketing effectiveness. Her experience in digital communications and customer experience contributes to her responsibilities in this position.
Previous Experience
Prior to her current role, Michelle Blake held several positions that contributed to her expertise in communications and marketing. She worked at Hewitt Associates as a Communications Consultant and Lead 401(k) Writer for three months in 2010. She also served as a Customer Experience Writer at Aon Hewitt from 2012 to 2013. Additionally, she has experience as a Freelance Advertising Copywriter at OfficeMax and as a Consultant/Project Manager at Kraft Foods.
Education and Expertise
Michelle Blake studied at the University of Illinois Urbana-Champaign. Her educational background, combined with her extensive professional experience, has equipped her with skills in digital communications, project management, and customer experience writing. She has also contributed to various projects that involve technical training and instructional design.
Achievements
Michelle Blake has received recognition for her work in the field. She was a semi-finalist for the 2008 International Echo Award in Direct Mail. In 2018, she received a Leadership Award for her contributions to the Adobe Experience Manager Web Launch and Project Management. Additionally, she managed the Catalyst Teamsite for Kraft, overseeing multiple subsites and ensuring effective project management.
Community Involvement
In 2020, Michelle Blake volunteered as a Mentor for Driving Forward in Chicago, Illinois. She also served as the Illinois State Vice Chairperson for the Women Improving the Strength of the Enterprise (WISE) Business Resource Group, focusing on empowering women in business and enhancing their professional development.