Natalie Kim
About Natalie Kim
Natalie Kim is a Channel Marketing Project Management Intern currently working at Transamerica and has experience in social media freelancing at Square 1 Social. She holds a Bachelor of Commerce from the University of Virginia and has previously worked as a Digital Marketing Strategist at Rayna.
Work at Transamerica
Natalie Kim serves as a Channel Marketing Project Management Intern at Transamerica, a position she has held since 2022. In this role, she is responsible for various marketing initiatives, including directing and executing product photography shoots. Her work involves model direction and prop arrangement, contributing to the overall marketing strategy of the company.
Experience in Digital Marketing
Prior to her current role, Natalie worked as a Digital Marketing Strategist at Rayna for six months in 2021 and 2022. During this time, she focused on enhancing social media presence for start-up companies by researching best practices and analyzing engagement metrics. Additionally, she gained experience as an intern at MtoM Consulting in 2021, where she further developed her marketing skills.
Education and Expertise
Natalie Kim is pursuing a Bachelor of Commerce (BCom) with a focus on Marketing/Marketing Management at the University of Virginia, expected to graduate in 2024. She also holds a Minor in Public Policy and Leadership from the Frank Batten School of Leadership and Public Policy at the same university. Her educational background includes studying at Maggie L. Walker Governor's School for Government and International Studies.
Leadership Role at University of Virginia
Natalie has held the position of President of the Advertising and Marketing Association at the University of Virginia since 2020. In this leadership role, she oversees various initiatives aimed at promoting marketing practices among students and enhancing their understanding of the industry.
Social Media Management Skills
Natalie has practical experience in managing social media accounts across multiple platforms, including Instagram, Facebook, Twitter, LinkedIn, and Pinterest. She has demonstrated the ability to improve social media reach, follower count, and engagement through strategic content posting and analysis.