Oriana Freidenberg
About Oriana Freidenberg
Oriana Freidenberg serves as the Head of Customer Experience and Marketing at Transamerica, having previously held senior marketing roles at Global Atlantic Financial Group and Prudential Financial. With a strong background in digital marketing and customer experience, she combines creative and analytical skills to drive organizational change and influence strategic decisions.
Current Role at Transamerica
Oriana Freidenberg serves as the Head of Customer Experience and Marketing at Transamerica. She has held this position since 2023, working remotely in the United States. In her role, she focuses on enhancing customer experience and driving marketing strategies to align with organizational goals.
Previous Experience at Global Atlantic Financial Group
Prior to her current role, Oriana Freidenberg was the Vice President of Marketing at Global Atlantic Financial Group from 2020 to 2023. During her three years there, she contributed to marketing initiatives that supported the company's growth and customer engagement strategies.
Professional Background in Marketing
Oriana Freidenberg has extensive experience in marketing across various organizations. She worked at Prudential Financial in multiple roles, including Director of Digital Marketing, Content & Advertising from 2014 to 2018, and as Customer Experience Strategy Owner for Agile Transformation from 2018 to 2020. Her career also includes positions at The Hartford, ING, and Morgan Management Ltd, where she developed her expertise in integrated marketing and communications.
Educational Background
Oriana Freidenberg holds a Bachelor of Arts in Theater from the University of Southern California, which she completed from 2001 to 2004. She furthered her education by obtaining a Master of Business Administration in Marketing from the University of Connecticut School of Business between 2011 and 2015.
Skills and Expertise
Oriana Freidenberg possesses a unique combination of creative and analytical skills, often referred to as having an ambidextrous brain. She is experienced in co-creating future state visions by listening to customer feedback and has a strong ability to influence senior executives on consumer landscapes. Her passion includes discussing business strategy, leading organizational change, and baseball.