Richard Bogdon
About Richard Bogdon
Richard Bogdon serves as the Director of Digital Marketing at Transamerica, where he has worked since 2015. He has a Bachelor of Business Administration from Abilene Christian University and has played a significant role in developing digital engagement strategies and marketing innovations in the retirement and health sectors.
Current Role at Transamerica
Richard Bogdon serves as the Director of Digital Marketing at Transamerica, a position he has held since 2015. In this role, he focuses on enhancing customer engagement through digital channels. He has worked on identifying and designing health-related content, digital tools, and calculators aimed at driving behavioral changes and increasing customer interaction across all digital properties. His efforts align with the company's broader customer experience vision.
Previous Experience at Transamerica
Before his current role, Richard Bogdon held several positions at Transamerica. He was the Marketing Development Manager from 2010 to 2013, where he contributed to marketing strategies. He then served as Director of L&P Digital Marketing from 2013 to 2015, playing a significant role in marketing innovation initiatives. His tenure included the development and execution of new digital platforms that were essential for the company's digital transformation.
Education and Expertise
Richard Bogdon earned a Bachelor of Business Administration (BBA) degree with a focus on Marketing and Business Management from Abilene Christian University. His educational background provides a strong foundation for his work in digital marketing and customer engagement strategies. His expertise includes journey mapping, prototyping, and testing digital customer experiences.
Strategic Contributions
Richard co-led the strategy development and design of the first ongoing customer digital engagement process for Transamerica's retirement business. He partnered with cross-functional teams to redesign experiences for high-value customers, ensuring alignment with the company's customer promise. His work has been instrumental in communicating and presenting new digital experiences to senior leadership and stakeholders, securing necessary approvals for implementation.
Innovative Marketing Initiatives
Throughout his career at Transamerica, Richard Bogdon has played a key role in several marketing innovation initiatives. He has been involved in the development and execution of three new digital platforms and web properties, which are critical to the company's digital transformation efforts. His focus on creating a highly effective health strategy for the customer web and mobile app experience has ensured consistency with the overall Wealth + Health brand vision.