Rob Robinson, Pmp
About Rob Robinson, Pmp
Rob Robinson is a Lead MarTech Analyst with extensive experience in the financial services sector, having held various roles at TIAA and Transamerica. He has a strong background in content management and B2B marketing, complemented by a Bachelor of Science in Psychology from Colorado State University.
Current Role at Transamerica
Rob Robinson serves as the Lead MarTech Analyst at Transamerica, a position he has held since 2021. In this role, he focuses on the integration of marketing technology solutions to enhance operational efficiency and improve marketing strategies. His responsibilities include analyzing marketing data and implementing systems that support content delivery and knowledge management.
Previous Experience at TIAA
Rob Robinson has extensive experience at TIAA, where he held various roles from 2001 to 2020. His positions included Financial Consultant in the Inbound Phone Center, Team Manager for Phone Center New Hires, and Knowledge Management. He also worked in Marketing - Template Strategy and as Team Manager for the Resource and Information Unit. His tenure at TIAA contributed to his expertise in financial services and B2B marketing.
Background in Financial Services
Rob Robinson possesses a strong background in the financial services industry. His experience spans over two decades, during which he has contributed to significant cost avoidance and managed enterprise system roll-outs for content delivery. This expertise has positioned him as a knowledgeable professional in both marketing and financial consulting.
Education and Qualifications
Rob Robinson earned a Bachelor of Science degree in Psychology from Colorado State University. His educational background complements his professional experience, providing him with insights into consumer behavior and effective communication strategies in the financial services sector.
Endurance Athlete Experience
Rob Robinson's experience as an endurance athlete has contributed to his professional development. The focus and perseverance required in endurance sports have enhanced his ability to manage complex projects and maintain high levels of performance in his roles.