Sarah Hartung
About Sarah Hartung
Sarah Hartung is a Senior Manager of Marketing Technology at Transamerica, where she has worked since 2019. She has a background in account management and contracting, and she has implemented systems that enhance efficiency and collaboration within the marketing team.
Current Role at Transamerica
Sarah Hartung serves as the Senior Manager of Marketing Technology at Transamerica, a position she has held since 2019. In this role, she oversees the Marketing print and distribution portal, which services 3,400 clients annually. She has implemented a Digital Asset Management system that consolidates 20 different storage locations into one, significantly enhancing efficiency for the marketing team. Hartung is responsible for developing and managing backend processes for distributing marketing collateral to 140 marketing professionals, optimizing workflow and resource allocation.
Previous Experience at Transamerica
Before her current role, Sarah Hartung worked at Transamerica in various capacities. She was a Senior Account Management Specialist from 2014 to 2019, where she focused on client management and support. Prior to that, she served as a Contracting Specialist from 2010 to 2014. Her diverse experience at Transamerica has contributed to her expertise in marketing technology and operations.
Education and Expertise
Sarah Hartung earned her Bachelor of Arts (B.A.) in Spanish Language and Literature from the University of Iowa, where she studied from 2005 to 2009. Her educational background complements her professional experience, particularly in communication and collaboration within marketing technology.
Key Initiatives and Projects
In her current role, Sarah Hartung has led several key initiatives. She built a self-service help portal for the Digital Asset Management system to enhance onboarding and training for users. Additionally, she co-created a change control board with key marketing leadership to establish a transparent roadmap for marketing technology teams. Hartung has also facilitated cross-functional meetings with approximately 50 key stakeholders to create a global taxonomy for sales enablement tools, promoting consistency across the organization.
Operational Improvements
Sarah Hartung has implemented various operational improvements within her role. She integrated the Digital Asset Management system with sales enablement tools to enhance alignment between marketing and sales functions. Furthermore, she created an intake process and implementation guidelines for managing outages and service disruptions, ensuring continuity in marketing operations. As the systems analyst for the Digital Asset Management system, she has delivered solutions to mitigate risks associated with expired content distribution.