Shana Heinricy
About Shana Heinricy
Shana Heinricy is a Content Strategy Manager at Transamerica, with a diverse background in marketing and communications. She has held various roles in social media management, public relations, and education, contributing to her extensive expertise in the field.
Work at Transamerica
Shana Heinricy currently serves as the Content Strategy Manager at Transamerica, a position she has held since 2022. In this role, she manages SEO and content strategy for all content on Transamerica.com. She advises leadership and teams on best practices, ensuring that the company's content aligns with strategic goals and meets industry standards.
Previous Experience at Wingnut Social
Before joining Transamerica, Shana worked at Wingnut Social as the Director of Social Media from 2018 to 2021. During her three years in this remote position, she was responsible for developing and implementing social media strategies that enhanced brand visibility and engagement.
Education and Expertise
Shana holds a Master’s Degree in Communication from San Diego State University and has completed a Doctor of Philosophy (Ph.D.) program in Communication and Culture at Indiana University Bloomington. She also obtained an Advanced Social Media Strategy Certificate from Syracuse University. Her educational background supports her extensive experience in marketing and communications.
Background in Higher Education
Shana has a significant background in higher education, having served as an instructor and lecturer at various universities. She was an Associate Instructor of Communication and Culture at Indiana University Bloomington from 2002 to 2007 and has held teaching positions at Xavier University of Louisiana and the University of New Mexico. Additionally, she has been an Adjunct Faculty member at Full Sail University since 2018.
Diverse Marketing and Communications Experience
Shana has extensive experience in various marketing and communications roles. Her career includes positions such as Director of Marketing and Communications at Trinity Preparatory School and Director of Marketing and Communications at KensieMae, LLC. She has also worked in public relations and crisis communications, showcasing her versatility in the field.