Sirisha B
About Sirisha B
Sirisha B is a Salesforce Admin, Developer, and Marketing Cloud specialist currently employed at Transamerica in New York since 2023. With extensive experience in Salesforce and Marketing Cloud, she has worked for several companies, including Optus, JPMorgan Chase & Co., and Telstra, focusing on data synchronization, UI development, and automated marketing campaigns.
Work at Transamerica
Currently, Sirisha B serves as a Salesforce Admin/Developer/Marketing Cloud at Transamerica, a role she has held since 2023 in New York, New York. In this position, she integrates Marketing Cloud with Salesforce to ensure seamless data synchronization, which supports targeted marketing campaigns. Her work focuses on enhancing the effectiveness of marketing initiatives through technical solutions.
Previous Experience in Salesforce Development
Before joining Transamerica, Sirisha B worked at JPMorgan Chase & Co. as a Senior Salesforce Developer and Marketing Cloud Developer from 2021 to 2023. Prior to that, she spent four years at Optus as a Salesforce Admin/Developer from 2017 to 2021. Her experience includes designing and developing Visualforce pages and optimizing Apex classes, triggers, and controllers for various applications.
Background in Telecommunications
Sirisha B has a background in telecommunications, having worked at Telstra as a Siebel Administrator from 2010 to 2015. She transitioned to the role of Salesforce Administrator at Telstra from 2015 to 2017. This experience provided her with a strong foundation in customer relationship management systems and data handling.
Technical Skills and Expertise
Sirisha B possesses a range of technical skills relevant to Salesforce and Marketing Cloud. She designs and develops responsive email templates using HTML and AMPscript for email marketing campaigns. Additionally, she develops Lightning components and applications, customizing Lightning pages to enhance user experience. Her expertise also includes using Automation Studio for managing automated marketing campaigns.
Collaboration and Code Management
In her roles, Sirisha B utilizes version control systems like Git for code management. She collaborates with other developers, adhering to best practices for collaborative development. This approach ensures that her projects maintain high standards of quality and efficiency.